The AcroGrip Story

AcroGrip is a product born from passion, persistence, and a love for the performing arts. Founded by Nathan Price, an acrobat and entrepreneur, it began as an idea during a train ride in the UK and grew into a thriving brand of liquid chalk used by acrobats, climbers, and performers worldwide.

The journey of creating AcroGrip was anything but smooth. Over the course of eight months, Nathan traveled across North America, experimenting with different formulas and overcoming countless challenges. Early prototypes were made in Airbnb kitchens with makeshift equipment, leading to humorous mishaps like accidental spills and suspiciously large purchases of rubbing alcohol. Through determination and learning from failure, Nathan eventually found the right recipe and a trusted manufacturer, culminating in the launch of AcroGrip in October.

The first major milestone came at the Divine Play festival in Portland, Oregon, where Nathan saw people using and enjoying his product for the first time. This moment solidified his belief in AcroGrip’s potential to make a real impact in the community of performers.

Now under the ownership of Jordan Smith, Standing Acrobatics and AcroGrip continue to grow, bringing high-quality, reliable products to the performing arts world. Jordan’s leadership ensures the company remains focused on its mission of supporting and enhancing the experiences of acrobats and performers everywhere.

The AcroGrip story is one of creativity, resilience, and a commitment to building something that inspires and supports the vibrant community it serves.